The Under Armour 'It Comes From Below' Challenge

Posted by Jacob Plunkett on 9/9/16 4:20 PM


Under Armour and Deion Sanders Launch “It Comes From Below” High School Football Video Challenge:

Submit Your Football Team’s Footwork for the Opportunity to Win Custom Gear!

 Submit YOUR School for a Chance to Win

Under Armour and Deion Sanders have launched a nationwide search to identify a high school football team with superior footwork skills, dedication and drive to reward with custom Under Armour cleats and gloves.


Does your team have what it takes?


Now through Sept. 23, high school football teams from across the U.S. can enter the “It Comes From Below” challenge by submitting a video to the NFHS Network, sharing their team’s footwork drills. Under Armour and Sanders will then select four finalists from the entries. Public fan voting, which kicks off Oct. 7, will determine the winning high school football team.


“The Under Armour ‘It Comes From Below’ Challenge is a great opportunity to support and positively influence high school student-athletes across the U.S.” said Sanders. “The challenge is a way for us to impress on student athletes how important footwork is to be successful in football. It’s an incredible privilege to be able to reward a hard-working high school football team with well-deserved gear.”

Topics: under armour, it comes from below


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