5 Tips for Your Event Tweets
Twitter is an effective and efficient way for schools to reach out to parents, students, alumni, and community members about upcoming broadcast events. Here are some tips to improve your Tweets:
- Address the Five W’s
For each tweet, be sure to include the 5 W’s of marketing: who, what, when, where, and why. This can be difficult due to the 140-character limit, but can be accomplished with creative copy.
- Use Hashtags
You can create hashtags for individual games (#MHSvAlcoa or #TheLogGame) or team pride (#1Pride or #ReaperNation). The key to a good hashtag is to use it consistently in all tweets. Your followers will recognize it and then use it in their own tweets.
- Tag Fans
Tagging fans, organizations, and team specific pages will alert fans to your tweet and allow them to promote the event through retweets or quotes. West Monroe Baseball tagged three different school accounts and generated 18 retweets.
- User Images and Ask for Retweets
According to HubSpot, tweets featuring an image rendered 150% more retweets, 89% more favorites and 18% more clicks. HubSpot also found that tweets asking followers to retweet their post received 12 times more retweets than tweets that did not.
- When to Tweet
Research shows the best time to tweet is between noon and 3 pm. But don’t be afraid to retweet the same message up to three times before the game over the week and once right before it starts. Sending out scores with a reminder to watch during the game is a great idea too.